Why Every Household Needs a 72-Hour Survival Kit

When disaster strikes, it rarely comes with a warning. From wildfires and floods to power outages and winter storms, Canadians are facing an increasing number of emergencies each year. Amidst growing concerns, the Canadian government released its first national-level disaster risk assessment, published in May 2023.

 

Yet, a recent government survey revealed that only 1 in 4 Canadians have taken steps to prepare for a natural disaster—even though 1 in 5 admit they are very concerned about one impacting them.

 

So why the gap? For many, it comes down to cost and not knowing where to start. But the truth is, being prepared doesn’t have to be complicated—or expensive.

 

What Is a 72-Hour Survival Kit?

A 72-hour survival kit is a portable, ready-to-go bag that contains essential supplies to help you and your family survive the first three days of an emergency. These first 72 hours are often the most critical, giving emergency responders time to reach affected areas.

Inside a well-designed kit, you’ll find:

• Emergency food and water with a long shelf life (5 years)
• Survival tools like glow sticks, safety vest, tarps, and twine
• Weather protection including waterproof matches, rain poncho, and foil blanket
• Communication gear such as a radio, batteries, and emergency whistle
• Personal first aid kit for everyday medical needs
• Instruction booklet so you know exactly what to do

 

Why Preparation Matters

Imagine a power outage in the middle of winter. Or an evacuation order during wildfire season. Without supplies ready, you may be left scrambling—or worse, unprotected.

 

Preparedness gives you peace of mind. Knowing you have food, clean water, and basic survival gear for your family means you can focus on safety, not stress.

 

And here’s the kicker—it’s actually cheaper to buy a ready-made kit than to source and build one yourself. That’s why survival experts recommend keeping at least one kit at home, one in your car, and even one at the office.

 

Canadians Share Their Experience with PFA’s ready-made 72-hour survival kit

“This bag is much more complete than other brands. The care kit is also complete including a cold pack.” – Simon Z.

 

“Every person should have this at home. Who knows when you will need it, especially with children. There’s a range of essential products for both small and big emergencies.” – Sun G.

“Very necessary and a great gift to give. My friend loves it!” – Kathy M.

 

The Cheapest Insurance You Can Buy

Emergencies are unpredictable—but preparing doesn’t have to be. A 72-Hour Survival Kit is portable, practical, and designed to keep you alive during the most critical window of time.

 

Whether for your family, your car, your office, or as a thoughtful gift, having one on hand is one of the smartest decisions you can make.

 

👉 Order your ready-made 72-Hour Survival Kit today! Want customization options or recommendations? Contact our office and a PFA team member will be happy to assist you!