“Consider it insurance if a disaster were to happen…”

by Shop PFA

Question of the day: What’s one thing people should buy but hope to never put to use?


The answers are plentiful, especially on a Reddit post: fire extinguisher, EpiPen, first aid kit, drain snake, and the list goes on. But there is one common theme in all of these items. Can you spot it?


Answer: People buy them to be prepared for unexpected emergency situations.


A recent public opinion survey found that only 1 in 4 Canadians have taken steps to prepare for a natural disaster even though 1 in 5 Canadians were very concerned about a natural disaster affecting them.

In Canada alone, the number of natural disasters and extreme weather conditions increase year after year, including record-breaking wildfires in Canada in 2023


Table of Contents


Your “72 hour survival kit” insurance


Image Credit: Statistics Canada


No one can predict when the next disaster will happen.

But you can prepare yourself and your family for survival until help arrives.

The Canadian Red Cross recommends every family have enough supplies to last them at least 3 days after disaster strikes.


In any emergency situation, when you are more prepared:

  • You feel more in control
  • Your anxiety lessens
  • You will have less to worry about.


That’s where the 72 hour survival kit comes in.

Every item that we curate and include in the PFA emergency 72 hour survival kit earns its place. We’ve been perfecting this list for you for over 15 years as professional emergency response first aiders.

The survey participants who were most concerned of a disaster striking said they wouldn’t be able to cover an unexpected expense of $500.

With the cost of the PFA 72 hour survival kit (for 4 people) well below this amount, it is worth considering this investment for anyone’s peace of mind.

Many of our customers shared that the PFA 72 hour survival kit was well worth the money; to buy the items individually would have cost them more!

The PFA kit is a great essential starter kit and there is room to add supplies specific to any family’s needs (such as medicines, pet food or baby items).


As one of our customers put it, “Consider it insurance if a disaster were to happen.”


Feel better knowing you have some sort of preparedness should anything happen.


Best places to store your kit



The best places to store your 72 hour survival kits are where you spend most of your time:


  • At home: Keep by the home’s exit or near a window for easy outside access
  • At work: Keep near the exit or outside in a secure storage box
  • In your car


The kits should be kept in a designated area. Everyone at home or work should know where the kits are kept.


Pro tip:

Consider bringing the PFA emergency 72 hour survival kit with you on your next camping trip or roadtrip.


Be prepared to protect your family and friends in case you are left stranded. With survival food rations, outdoor safety supplies, and a personal first aid kit, among many other items, this kit can buy you a few more days of time before help arrives.

You don’t even need to unload it from your vehicle. Just keep the survival kit in your car as an extra precaution when you travel outdoors or away from home.


Family emergency plan…do you have one in place?


Image Credit: Public Safety Canada


Now you know the importance of having a 72 hour survival kit AND you also know where to store these kits.


The last thing to think about is…in the event of a real emergency, do you have an emergency plan set up for your family?


Who is in charge of making sure everyone in your family is safe?


Who will be picking up the kids from school?


Is everyone meeting at a designated area or does every family member stay where they are until help arrives and there’s further updates on the situation in your area?


The family emergency plan helps you answer all these questions and more. If you don’t have the answer to at least one of these questions above, click here to get a free copy of our guide and start planning today!


Need help increasing your first aid knowledge and skills?


Check out First Aid tips in our latest blog posts and our upcoming First Aid courses.


We’d love to support you on your First Aid journey!


Written by: Lisa Deacon